Creativity Systems

The Creative Energy Equation

Extensive research has been conducted on what is needed for creative energy to be freed and supported to flow. These essential elements are captured within the Creative Energy Equation: C=EMC2.

This equation pays homage to Einstein whose creativity unlocked the power of the universe. The Creative Energy Equation unlocks the powerful energy of human creativity.

E = Emotion. Creativity flows when people are in positive emotional states, or are feeling supported to process those that are uncomfortable or distressing.

M = Meaning. People find new and valuable ideas when they believe their work is important. A strong sense of purpose fuels courage and creative thinking.

C = Connection. Creativity expands exponentially when we are connected to self and others. Self-connection unleashes authenticity and diversity sparks ideas.

The Creative Governance System

Leaders of an organisation have a unique set of pressures, being called to balance both creative freedom and corporate responsibility. The Creative Governance System has been developed to assist boards and management teams to do this successfully by building strategies, structures and processes that support positive emotional states, meaning and connection, while also ensuring stakeholder confidence.

Culture. Includes organisational values and psychological safety. This is the lever that leaders can use for fostering positive emotional states.

Strategy. Includes organisational purpose, vision, goals, resources and success measures. This is the method by which leaders can instil meaning.

Collaboration. Includes networking and stakeholder engagement. These activities create connections and opportunities for additional resources to support creative projects.